Five Ways to Develop an Online Presence

Categories: Bookmark

In marketing, you need to reach people where they are—and in today’s world, that means having an online presence. While you should certainly get to know all of the more popular online platforms, you have to start somewhere. 

Here are five ways to develop an online presence.


1. Engage with Fellow Educators on Social Media

Routinely sharing content about your work on social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.) can be an easy and fun way to connect with the community. 

Hot Tips! When sharing on social media, remember to:

  • Focus on delivering bite-size, helpful content
  • Use related hashtags to further your reach
  • Actively engage with followers and other authors

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Moving from Writing Your Book to Marketing It: An Interview with Liza A. Talusan

Categories: Bookmark

Congratulations! You’ve fulfilled your dream to write a book—and the finished product is better than you ever imagined! Now you’re wondering, How can I get my book out into the world? We get it. Marketing is an ever-evolving art that most authors don’t have much experience with. Luckily, we’re working hard to change that. With this new series, Bookmark, publishing experts and our rock-star authors will share tips, tricks, and strategies that you can use to promote your own book and get it into the hands of the people who need it the most.

In this installment, author Liza A. Talusan discusses her new book, The Identity-Conscious Educator, and her experiences with the Solution Tree publishing and marketing teams. This timely and informative interview lets readers benefit from Liza’s insight into social media and her tips on how authors can start effectively talking about their books. Read more