In marketing, you need to reach people where they are—and in today’s world, that means having an online presence. While you should certainly get to know all of the more popular online platforms, you have to start somewhere.
Here are five ways to develop an online presence.
1. Engage with Fellow Educators on Social Media
Routinely sharing content about your work on social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.) can be an easy and fun way to connect with the community.
Hot Tips! When sharing on social media, remember to:
- Focus on delivering bite-size, helpful content
- Use related hashtags to further your reach
- Actively engage with followers and other authors