In today’s digital world, having a personal website is a must for any author. It’s your online home, a place to showcase your work, connect with readers, and establish your brand. But simply launching a website isn’t enough—you need to actively promote it to ensure it reaches the right audience.
Whether you’re a first-time author or a seasoned pro, here are 9 book promotion ideas for launching your new website and making it a powerful tool for your writing and educational career.
“In order for you to be successful in today’s business environment, you need two things: a compelling product and a significant platform . . .”
—Michael Hyatt
1. Announce the launch on social media
Leveraging your social media platform is one of the best ways to announce your new website. Share the link and include a catchy message about what educators can expect from your site (e.g., exclusive content, blog posts, book news, or behind-the-scenes peeks). You can even create a series of posts to keep the buzz going.
Tip: Use visuals like a branded banner or video tour of the site to grab attention.
2. Send a newsletter to your email list
If you’ve built an email list of educators or colleagues, send them an exclusive update about the website launch. Include a link to your site and mention any new features (such as a blog, bookshop, or events page). Encourage them to bookmark the site, share it with friends, and subscribe to your newsletter.
Tip: Offer a special incentive, like a free chapter download or a giveaway, to encourage clicks and sign-ups.
3. Write a blog post introducing your website
One of the first things you can do on your new website is write a blog post about its launch. Share the story of why you created the website, what visitors can expect to find there, and how it reflects your journey as an author. This blog post will not only help with SEO (search engine optimization) but also give readers a sense of connection with your personal brand.
Tip: Mention the benefits of subscribing to your blog for regular updates.
4. Leverage guest blogging and collaboration
Writing guest posts for websites or blogs in your genre is an excellent way to introduce your new site to a wider audience, and collaboration can amplify that reach even further. Partner with other authors and educators to cross-promote your work—whether through joint interviews, virtual events, or simply sharing each other’s content. Always include a short bio with a link to your site, and encourage collaborators to do the same.
Tip: Provide genuine value in your guest posts to establish credibility, and ask fellow authors to include a link to your site in their newsletters or on their websites.
5. Utilize book reviewers and influencers
Connect with book reviewers and influencers in education and ask them to check out your website. If they like your work, they may mention your site in their reviews or social media posts. A shout-out from an influencer can send significant traffic to your site.
Tip: Offer free copies of your book to reviewers in exchange for an honest review, and mention your website in the review request.
6. Engage with your community
If you’re part of any author, teacher, or K12 ed communities (online forums, Facebook groups, or local writing clubs), share your website launch with them. But don’t just drop a link—actively engage with the community by participating in discussions, answering questions, and sharing insights related to writing and publishing.
Tip: Provide value first before sharing your website link. Engage meaningfully to build relationships.
7. Run social media ads
Paid social media ads can be an effective way to quickly spread the word about your website. You can target these ads to specific demographics such as readers of your genre, followers of similar authors, or people interested in writing.
Tip: Create an ad that highlights something unique about your website (exclusive content, upcoming book launches, etc.) to make it compelling.
8. Submit your website to author directories
There are many online directories where authors in any genre can submit their websites for free exposure. These platforms often have a large audience of readers actively searching for new authors to follow. Some examples include the BookBub Author Pages, Goodreads Author Program, and Indie Author News.
Tip: Ensure your directory listing includes a compelling description of your books and a link to your website.
9. Create and share a media kit
A media kit is a great way to make it easy for journalists, bloggers, or podcasters to write about you. It typically includes a short bio, book information, high-resolution images, and links to your website and social media profiles. Make sure your website has a dedicated page for your media kit, and share that link when connecting with press outlets.
Tip: Keep your media kit updated and include any recent accolades, book releases, or notable interviews.
Where your website journey goes from here
Launching a personal website is an exciting step in your author journey, but promoting it effectively is what will truly make it a powerful tool for connecting with your audience. By using these 9 book promotion ideas and strategies, you’ll not only drive traffic to your site but also establish a stronger online presence as an author.
Remember, promotion doesn’t happen overnight, so stay consistent, keep engaging with your readers, and watch your website grow into a central hub for your writing career.
What are your favorite ways to promote your website? Share in the comments below!
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