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Solution Tree is a leading provider of educational strategies and tools that improve staff and student performance. For more than 20 years, Solution Tree resources have helped K–12 teachers and administrators create schools where all children succeed.

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Five Ways to Develop an Online Presence

Categories: Bookmark

In marketing, you need to reach people where they are—and in today’s world, that means having an online presence. While you should certainly get to know all of the more popular online platforms, you have to start somewhere. 

Here are five ways to develop an online presence.


1. Engage with Fellow Educators on Social Media

Routinely sharing content about your work on social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.) can be an easy and fun way to connect with the community. 

Hot Tips! When sharing on social media, remember to:

  • Focus on delivering bite-size, helpful content
  • Use related hashtags to further your reach
  • Actively engage with followers and other authors

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Moving from Writing Your Book to Marketing It: An Interview with Liza A. Talusan

Categories: Bookmark

Congratulations! You’ve fulfilled your dream to write a book—and the finished product is better than you ever imagined! Now you’re wondering, How can I get my book out into the world? We get it. Marketing is an ever-evolving art that most authors don’t have much experience with. Luckily, we’re working hard to change that. With this new series, Bookmark, publishing experts and our rock-star authors will share tips, tricks, and strategies that you can use to promote your own book and get it into the hands of the people who need it the most.

In this installment, author Liza A. Talusan discusses her new book, The Identity-Conscious Educator, and her experiences with the Solution Tree publishing and marketing teams. This timely and informative interview lets readers benefit from Liza’s insight into social media and her tips on how authors can start effectively talking about their books. Read more

How to Invest ESSER Funds Wisely Before Time Runs Out

Categories: Pandemic Response and Educational Practices, Solution Tree

Maybe you’ve heard the rumor that Elementary and Secondary School Emergency Relief (ESSER) funds have all been spent. In fact, most states still haven’t allocated all of their ESSER I funds. The numbers drop when you look at how many states have designated ESSER II and ESSER III funds, which have allocation deadlines of September 2023 and September 2024, respectively. The most time-sensitive federal funding right now, though, is ESSER I; the deadline to designate those dollars is September 30, 2022. 

Two urgent questions asked by education leaders holding undesignated ESSER I funds are:

    1. How do we invest wisely to get the most for our money? 
    2. What are our immediate next steps to make this happen?

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Episode 13 Recap: Never Judging a Book by Its Cover

Episode 13–A Conversation with Douglas Rife: Never Judging a Book by Its Cover

Categories: Authors

With 46 years in the publishing industry, Solution Tree publisher Douglas Rife is no stranger to the book biz. Besides heading up our press efforts, he’s also president of Solution Tree International, an avid blogger, published author, and gravestone aficionado.

Discover Mr. Rife’s fascinating story, including family tales, cemetery adventures, and how he’s seen the publishing game change over time. Read more

Inside the Treehouse Recap Episode 11

Episode 12 – A Conversation with Dr. Tina H. Boogren: Putting Yourself First and Pelotons

Categories: Authors

When she isn’t writing books or coaching educators, you’ll most likely find Dr. Tina Boogren hitting the pavement, riding the Peloton, and prioritizing her own well-being. A long-time Solution Tree and Marzano Resources associate, Tina has spent her career serving others, discovering her true passion for professional wellness along the way. 

Read on to learn how this self-proclaimed “gold star junkie” became a self-care expert for educators. Read more