I read a really interesting Matt Mullenweg article this week detailing one of Apple’s greatest strengths as a brand: Their willingness to ship first and polish products later.
Mullenweg points out that every game-changing Apple device — including the iPod, iPad and iPhone — was panned by reviewers when it was initially released. And in many cases, reviewers were right: The earliest versions of many of Apple’s most successful products were far from perfect. Sometimes, that imperfection was a result of flawed product design or important features that the company hadn’t anticipated. Other times, that imperfection was a result of an inability to access required component parts at costs that could make each individual product affordable.