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Why Social Media Matters

School Communication in the Digital Age

By: Kitty Porterfield, Meg Carnes

Foreword by: Daniel A. Domenech

Learn how to use todays most popular social media tools including Facebook and Twitter to nurture relationships and garner support from your key stakeholders.

Due to licensing restrictions, only customers within the United States and Canada may purchase Why Social Media Matters from this website. Customers in any other country may purchase this product from Hawker Brownlow Education.
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Format: Paperback
Regular Price $35.50 Special Price $18.71

Why Social Media Matters

Why is it so critical that school leaders embrace social media? And when they're ready to start, what's the best first step? Heres everything you need to know to begin building a social media platform that nurtures relationships and garners support from your key stakeholders, including step-by-step instructions on how to use three of today's most popular tools for social media: Twitter, Facebook, and blogs.

  • Reflect on and apply concepts with Next Steps found throughout each chapter.
  • Review current research that explains why the transition to social media is timely and accessible.
  • Use online tools to open dialogue for a more informed, supportive two-way relationship with the community.
  • Explore different forms of online communities.
  • Gain steps to create an effective, healthy online presence.
  • Understand the value of social media for crisis management.

Related Topics

21st Century SkillsLeadershipTechnology

Additional Information

Product Code: BKF465

ISBN: 9781935542964

Published By: American Association of School Administrators

Page Count: 160

“Authors Kitty Porterfield and Meg Carnes state their seminal idea in the last chapter: Writing about social media is like changing the proverbial tire on a moving bus.

“Indeed, in our world of faster-than-light changes in the way we communicate, it seems almost senseless to write a printed work about communicating in the digital age. However, these writers, both veterans of school communications, accomplish their goal of educating us about current methods of communication and how school administrators can use these tools to maybe get ahead of the curve in relating to our various stakeholders in K–12 education.

“The bottom line is social media helps us to build community and a sense of ownership among our stakeholders.”

Jim D. Hattabaugh, educational consultant, Arkansas, for School Administrator, June 2013

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