How School Leaders Can Inspire Teachers, Motivate Students, and Reach Communities
Written for leaders, this book is divided into three parts, helping readers maximize their roles as chief communicators with a school's internal and external stakeholders: students, teachers, parents, and community. Learn how school leaders can develop a communication strategy to increase school and community collaboration.
- Comprehend the power of messaging in school.
- Gain tips for how to best use available technology tools, including online platforms, for messaging purposes.
- Inspect scenarios and real anecdotes that show messaging tactics in action in schools.
- Learn how to implement positive messaging with students from the start of the school year.
- Explore special considerations to make when communicating with challenging students or in difficult school climates.
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Table of ContentsIntroduction: Why Messaging Matters
Chapter 1: Building a Positive Culture for Messaging
Chapter 2: Cultivating a Positive Message With Teachers
Chapter 3: Using Strategies for Positive Messaging With Teachers
Chapter 4: Cultivating a Positive Message With Students
Chapter 5: Using Technology to Message With Students
Chapter 6: Cultivating a Positive Message With Parents and the Community
Chapter 7: Using Technology to Message With Parents, the Community, and Beyond
Epilogue: Messaging Tips
- Daily Good Deed Award Certificate
- Email Campaign Template Letter to Parents
- Start-of-School Checklist
- DuFour, R. (2015). In Praise of American Educators: And How They Can Become Even Better. Bloomington, IN: Solution Tree Press.
- Bulldog Bulletin
- Google Alerts
- Skiatook High School
- 10-Minute Teacher
- CoolCatTeacher, “When Kindness Goes Viral #MondayMotivation”
- Connected Principals
- Principal Matters, “30 Questions From Principal Interviews (Plus More)”
- Principal Matters Podcast, “Episode 52: Starting a Movement of Kindness”
- The 10-Minute Teacher
- Better Leaders Better Schools
- Brunch and Learn
- “Class Cup Promotional Video”
- EdChat Radio
- Educators Lead
- Every Classroom Matters
- The Main Idea
- Principal Center Radio
- Principally Speaking
- Principal Matters Podcast
- PrincipalPLN Podcast
- School Administrators Radio–AASA Radio
- The School Leadership Show
- School Principals Radio–NAESP Radio
- Transformative Principal