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Messaging Matters

How School Leaders Can Inspire Teachers, Motivate Students, and Reach Communities

Written for leaders, this book is divided into three parts, helping readers maximize their roles as chief communicators with a school's internal and external stakeholders: students, teachers, parents, and community. Learn how school leaders can develop a communication strategy to increase school and community collaboration.


  • Comprehend the power of messaging in school.
  • Gain tips for how to best use available technology tools, including online platforms, for messaging purposes.
  • Inspect scenarios and real anecdotes that show messaging tactics in action in schools.
  • Learn how to implement positive messaging with students from the start of the school year.
  • Explore special considerations to make when communicating with challenging students or in difficult school climates.

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Table of Contents

Introduction: Why Messaging Matters
Chapter 1: Building a Positive Culture for Messaging
Chapter 2: Cultivating a Positive Message With Teachers
Chapter 3: Using Strategies for Positive Messaging With Teachers
Chapter 4: Cultivating a Positive Message With Students
Chapter 5: Using Technology to Message With Students
Chapter 6: Cultivating a Positive Message With Parents and the Community
Chapter 7: Using Technology to Message With Parents, the Community, and Beyond
Epilogue: Messaging Tips


Suggested Resources



Chapter 1a

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7