Why is it so critical that school leaders embrace social media? And when they're ready to start, what's the best first step? Here’s everything you need to know to begin building a social media platform that nurtures relationships and garners support from your key stakeholders, including step-by-step instructions on how to use three of today's most popular tools for social media: Twitter, Facebook, and blogs.
Chapter 1: The Change
Chapter 2: The Hyperconnected Community
Chapter 3: Leading the Change
Chapter 4: Planning Your Debut and Creating an Online Platform
Chapter 5: Facebook 101
Chapter 6: Twitter 101
Chapter 7: Blogging 101
Chapter 8: Crafting Social Media Guidelines
Chapter 9: What We Say and How We Say It Matter
Chapter 10: Listening to Social Media
Chapter 11: Crisis Management and Social Media
Chapter 12: The New World—It's Just the Beginning
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